Zula

Coffee with Vitamins

Details

Client: Zula
Year: 2017

Primary Roles

Logo Design
Brand Identity
Packaging

Project type

Start Up

Zula is a natural drink composed of caffeine and minerals.

The idea was to merge two worlds: the stress of a working day with a healthy life. The idea was to create a healthy product, based on coffee, but containing minerals to recover our muscles and energy after a hard day's work or a sports session.

Inspired by the lighthouse
The logo is inspired by the Zula lighthouse in Ethiopia, where the variety of Arabic coffee comes from, and by the simplification to achieve a cleaner, simpler and more attractive result.

Color
The colors were chosen according to what was to be transmitted, the black the elegance, the white the neutrality and simplicity and the golden the luxury, somber and traditional aura.

Client: Zula Coffee Year: 2017. Primary Roles. Logo Design Brand Identity Packaging. Project Type. Start Up. Next Project La Martina. © 2018 Juanma Garcia. Client: Zula Coffee Year: 2017. Primary Roles. Logo Design Brand Identity Packaging. Project Type. Start Up. Next Project La Martina. © 2018 Juanma Garcia. Client: Zula Coffee Year: 2017. Primary Roles. Logo Design Brand Identity Packaging. Project Type. Start Up. Next Project La Martina. © 2018 Juanma Garcia. Client: Zula Coffee Year: 2017. Primary Roles. Logo Design Brand Identity Packaging. Project Type. Start Up. Next Project La Martina. © 2018 Juanma Garcia. Client: Zula Coffee Year: 2017. Primary Roles. Logo Design Brand Identity Packaging. Project Type. Start Up. Next Project La Martina. © 2018 Juanma Garcia. Client: Zula Coffee Year: 2017. Primary Roles. Logo Design Brand Identity Packaging. Project Type. Start Up. Next Project La Martina. © 2018 Juanma Garcia. Client: Zula Coffee Year: 2017. Primary Roles. Logo Design Brand Identity Packaging. Project Type. Start Up. Next Project La Martina. © 2018 Juanma Garcia. Client: Zula Coffee Year: 2017. Primary Roles. Logo Design Brand Identity Packaging. Project Type. Start Up. Next Project La Martina. © 2018 Juanma Garcia. Client: Zula Coffee Year: 2017. Primary Roles. Logo Design Brand Identity Packaging. Project Type. Start Up. Next Project La Martina. © 2018 Juanma Garcia.