Brand Identity Cafe


The Middle




Brand Identity

The Middle is a new, independent café in Málaga, Spain which boasts artisan coffee and a locally sourced menu all served in a beautiful, Minimal inspired space. The ethos behind Stories is borne out of their belief that everyone has a story to tell and theirs is centred around the close connections with people.

The Middle came to me requiring a suitable brand identity through which it could express the commitment to people while also reflecting the minimal influences on its products and interior styling.

These substrates then naturally informed a colour palette of cool, pastel tones which were applied interchangeably across the stationery, menus and promotional collateral.

I also designed ultra-minimal coffee cups to take away and posters with different types of coffees. The cups are printed simply using only white ink and prominently feature the list of ingredients to reinforce the fact that nothing extra is added.