The Middle

Coffee House

Details

Client: The Middle
Year: 2018

Primary Roles

Brand Identity
Logo Design

Project type

Coffee House

The Middle is more than just a coffee house, it is a space for coexistence and co-work designed and built for everyone.

The Middle's idea is to unify two worlds into one. To bring the best of each culture to the same space.

A place to escape from normal busy lives, and experience a quiet place with a completely different atmosphere.

Without any distractions
The identity is very simple and clean, without distractions. Basically, the important thing here is the product.

Inspired by space
The logo is inspired by the space and the form of a house that symbolically represents the home and human socialization. 

Colors
The colors were chosen according to the place, the black the elegance and the grey the neutrality. 

Client: The Middle Year: 2018. Primary Roles. Brand Identity Logo Design. Project Type. Coffee House. Next Project Ivory. © 2018 Juanma Garcia. Client: The Middle Year: 2018. Primary Roles. Brand Identity Logo Design. Project Type. Coffee House. Next Project Ivory. © 2018 Juanma Garcia. Client: The Middle Year: 2018. Primary Roles. Brand Identity Logo Design. Project Type. Coffee House. Next Project Ivory. © 2018 Juanma Garcia. Client: The Middle Year: 2018. Primary Roles. Brand Identity Logo Design. Project Type. Coffee House. Next Project Ivory. © 2018 Juanma Garcia. Client: The Middle Year: 2018. Primary Roles. Brand Identity Logo Design. Project Type. Coffee House. Next Project Ivory. © 2018 Juanma Garcia. Client: The Middle Year: 2018. Primary Roles. Brand Identity Logo Design. Project Type. Coffee House. Next Project Ivory. © 2018 Juanma Garcia. Client: The Middle Year: 2018. Primary Roles. Brand Identity Logo Design. Project Type. Coffee House. Next Project Ivory. © 2018 Juanma Garcia. Client: The Middle Year: 2018. Primary Roles. Brand Identity Logo Design. Project Type. Coffee House. Next Project Ivory. © 2018 Juanma Garcia. Client: The Middle Year: 2018. Primary Roles. Brand Identity Logo Design. Project Type. Coffee House. Next Project Ivory. © 2018 Juanma Garcia. Client: The Middle Year: 2018. Primary Roles. Brand Identity Logo Design. Project Type. Coffee House. Next Project Ivory. © 2018 Juanma Garcia. Client: The Middle Year: 2018. Primary Roles. Brand Identity Logo Design. Project Type. Coffee House. Next Project Ivory. © 2018 Juanma Garcia. Client: The Middle Year: 2018. Primary Roles. Brand Identity Logo Design. Project Type. Coffee House. Next Project Ivory. © 2018 Juanma Garcia. Client: The Middle Year: 2018. Primary Roles. Brand Identity Logo Design. Project Type. Coffee House. Next Project Ivory. © 2018 Juanma Garcia. Client: The Middle Year: 2018. Primary Roles. Brand Identity Logo Design. Project Type. Coffee House. Next Project Ivory. © 2018 Juanma Garcia.