Frio

Cold Tea

Details

Client: Frio
Year: 2018

Primary Roles

Logo Design
Brand Identity
Packaging

Project type

Start Up

Frio is a mark of cold tea.

Frio, which means 'Cold', is a way of emphasizing the main value of the product.

Stay cold
The idea was to get a refreshing drink, but one that conserves all the properties of tea without additives or sugars, for those days when you need extra energy and doesn't want to depend on caffeine.

Stems & Fields
The idea of brand identity is based on the fusion of the fields and the tea plant, a grid. Each element is in perfect balance, being aligned horizontally and vertically. The identity is very clear and clean, without distractions, as is the experience of this drink.

Colors
The colors were chosen according to the place, the black of the dark night, the blue of the beautiful lakes, the white of the snow and the green of the evergreen trees.

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