Brand Identity

Flor is a boutique flower shop, specializing in lush, seasonal floral designs, and also carrying a curated selection of potted plants and high-end ceramics and planters.

Inspired by the modern and textural quality of florist Elisabeth Herrera’s arrangements, I developed a simple yet elegant wordmark and visual identity, which incorporates clean typography and an abstract, petal pattern, appealing to a contemporary, design-savvy customer base. Special care was given to the production of all collateral materials, and business cards.