Flor is a Flower shop business based in Malaga, Spain. They produce high-quality traditional bunches of flowers and floral decorations.
We created a visual brand identity that would represent the essence of “A flower”. We simplified and divided a leaf into four pieces and used that to create a logo with represent a flower through his serifs. It is a modern brand that is not only practical, it to develop in different ways as the brand evolves.
The colours bring to us the autumn and the moment of the year when a new season starts. We also create other branded materials needed for the business such as business cards, the website and beverage coasters.