Cardiff University and Bang-On Brewery are to produce a new unique concept in flavoured craft beer by producing beer infused with secret botanicals from Africanized “Killer” Bees.
At the end of 2019, they were looking to expand the branding of their craft beer which they brew on-site. The aim was to create a visual branding and concept system: a single generic label, with clear branding, that could express the fierce of these bees in a visual way.
For the whole project, we created a typography logo which expresses all the ferocity and aggressiveness through with narrow forms and pointed shapes. We used a pattern that recreates a honeycomb which reinforces the simplicity of the brand, making a solid brand concept between the colour, typography and forms.